IMG_0116.jpg

DROP Identity

DROP's goal is giving everyone access to clean water. The company focuses on creating a series of backpacks that uses solar technology to clean water while informing its users of all the contents within the water. Just pour water into the backpack and watch it clean! Since the filtering process plays a major part, DROP keeps this process central within its visual identity. The logo is a representation of the process of filtration. 



Drop brand_Final_01.jpg