Developed and implemented a comprehensive design system, significantly enhancing brand consistency across mobile and web platforms, creating a cohesive user experience.

Led end-to-end design for Longtail’s educational suite, including mobile app interfaces, wireframes, animated prototypes, and custom avatars, with a focus on intuitive user flows and engaging interactions

Collaborated with global, cross-functional teams — from product managers to engineers — ensuring seamless project execution from ideation to final release.

Optimized visual and audio asset delivery, adhering to industry standards, to elevate in-app experience and performance.

Worked closely with executive leadership to establish brand identity and design microsites, positioning Longtail’s digital presence to engage and retain users.

Conducted user research and usability testing, resulting in a 10% increase in user satisfaction.

Collaborated with cross-functional teams to create a seamless shopping experience, leading to a 10% increase in conversion rates.

Designed responsive user interfaces for mobile and desktop, ensuring a consistent and engaging experience across devices.

Led A/B testing initiatives that optimized user flows, contributing to a 20% reduction in cart abandonment rates.

- Created and maintained a comprehensive design system, improving efficiency and consistency across the design team.

Developed wireframes, prototypes, and high-fidelity designs

Collaborated with Art Directors and Editors on weekly ad campaigns, contributing to an increase in user engagement on Noomʼs App.

Designed motion graphic videos for Facebook, effectively simplifying and highlighting complex health benefits.

Conducted weekly data analysis, generating hypotheses and crafting iterations for continual improvement.